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How to Successfully Lead During Times of Crisis

How to Successfully Lead During Times of Crisis

This is a guest post from one of our current members Val Wright.

Consultant / Speaker / Author 

Val is a recognized global leadership and innovation expert who is known as a growth accelerator by top executives at Fortune 1000 companies including Microsoft, Amazon, LinkedIn, The Financial Times and PopCap Games.

Visit her website to learn more!

Booming, cautiously preparing, or temporarily obliterated? Depending on how your company, employees, and community are impacted by the coronavirus must determine how you lead right now.

Last week I featured how to take care of your employees, customers, and community, and hundreds of you told me you loved the advice and features of other companies and executives, I will discuss more brilliant examples in my virtual meeting on Friday and include a few highlights here, but first, take some time to reflect: 

This week ask yourself three questions:

  • How will you measure your success in three months from now? – Make sure you don’t hang success (or your ego) on aspects out of your control.
  • If you were reinventing your company today – how would you relaunch? – Today is precisely the point to evaluate what does your future company looks like when we emerge from this?
  • What role model do you want to be for others? – You will be remembered for how you act today and tomorrow. Are you inspiring those around you and are you making your future self proud?

Top Three Impressive Coronavirus Responses This Week 

Speak from the heart: If you haven’t yet watched Arne Sorenson’s video announcing the impact and actions of Marriott, take five minutes to watch it now. Personal. Taking care of employees. Focused on facts. Realistic outlook. Not afraid to show true emotion. Thanks, Arne Sorenson for showing us how to lead during times of crisis and show us it is ok to have tears in your eyes as you share a business update. 

Break every previous rule: Universal’s “Trolls World Tour” will be the first movie it will simultaneously debut online and in theaters on April 10 and at the time of writing this on Friday, Disney just announced that PIXAR’s Onward will be available March 20 for digital purchase, and on Disney+ April 3.  It is time to approach your business as though you were building it from scratch with the reality of today not with how the past created it. What would you change right now? These are conversations I am helping executives prepare for and have immediately. A wait and see approach might just damage your business for life. 

Repurpose your business for the greater good: LMVH will stop making perfume and instead make hand sanitizer which they will donate to health organizations. The faster you can take an idea to execution, the more successful you will be. The idea came and 72 hours later the test batch was approved and they are on track to donate over 12 tons to 39 hospitals in Paris within a week. Other companies are also starting to follow LMVH’s early lead. Parent company of Budweiser also have started producing hand sanitizer. I share more about the speed of decision making in my next book Rapid Growth, Done Right: Lead, Influence, and Innovate for Success, published by Kogan Page in May. 

Dedicated to growing your business,


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